Purple Snowflake Marketing
How to make your book stand out in a crowd by Dave and Lillian Brummet

 

 


Trash Talk
An inspirational guide to saving time and money through better waste and resource management.

 

 


Towards
Understanding

A collection of poetry by
Lillian Brummet

 

 

Conscious Discussions Radio Show

 

 

 

 

Media

This page contains Press Releases, Articles & Interviews for the media. Please feel free to use them in your publication.

Press Release - Sample Articles

Frequently asked interview questions - The Authors


Press Release

-- FOR IMMEDIATE RELEASE --

KEYWORDS: Zero Waste, Environmental Issues, Reuse, Recycling, Waste Management, Trash.


-- Begins --

Local Authors Win BC Environmental Award.

Since 1999, Canadian authors Dave Brummet and his wife Lillian have been working hard towards raising environmental awareness and providing a means for better waste management. Their columns and articles have appeared in publications across North America, in the UK and in various online E-zines. Their book, Trash Talk, has been embraced by readers and educational institutes around the world. The concept of the book is to inspire individuals to do their part for the environment by way of the reuse of 'waste' materials, frugal conscious living and reduced resource consumption.

Most recently, the Recycling Council of British Columbia recognized their efforts during the 31st Annual Waste Reduction Conference 2005 held at Harrison Hot Springs. RCBC awarded the Brummets top honors in the Journalist and Media Educator category for their work. Visit their website (http://www.sunshinecable.com/~drumit), which offers a free service called Tip of the Month where visitors can learn reduction and reuse ideas. The site also provides a large page of links to like-minded organizations where there is something for nearly everyone including teachers, parents, childcare givers, frugal individuals and environmental groups.

###

Inspiring new book gives hope to those striving for Zero Waste.

North Americans account for less than 10% of the world's population, yet we produce 50% of the worldÕs garbage and consume more than 33% of it's resources. If everyone consumed like the average North American, we would require three Earths!

Authors Dave and Lillian Brummet offer an upbeat, proactive look at waste and resource management with their inspiring book Trash Talk. They explain that although the immense environmental problems our world faces can be overwhelming, each and every one of us can do something to help our world - starting right where we are, right now.

Trash Talk is not a quick fix solution - it is about changing consumer's mind-sets by providing ideas that inspire participation from the ground level. It shows the direct effect of better waste and resource management both for the environment and the wallet. Not everyone can afford to donate cash or time to a cause but by implementing the concept of Trash Talk, the average person can make small alterations in their lives that affect positive changes for the Earth.

Canadian writers Dave and Lillian Brummet reside in the southwest region of British Columbia. Their work has appeared in a variety of Canadian publications. As the Brummets continue with various free-lance writings, they also wear many other hats in their busy lives. As gardeners and seed savers, business owners and outdoor enthusiasts their days are packed full. It is their love of nature, that is the major driving force and inspiration for their work. Additionally, as photographers they share and document their activities and experiences with others. Their website (http://www.sunshinecable.com/~drumit) has a growing page of links to like-minded organizations where the reader will learn more about better waste management. It shows a personal view of the authors and describes how they "practice what they preach". The 'Tip of the Month' box provides insightful information, where visitors learn free reduction and reuse ideas.

For more information, contact Publish America Inc. through their website (www.publishamerica.com) or phone (240) 529-1031 or (301) 695-1707. Trash Talk (ISBN 1-4137-2518-X).

###

-- Ends --

 

Further Information For Editors:

For more information, contact Publish America Inc. through their website (www.publishamerica.com) or phone (301) 695-1707.

Trash Talk (ISBN 1-4137-2518-X) is available from bookstores and libraries.

Now available at the following on-line Bookstores:

publishamerica.com
borders.com
barnesandnoble.com

chapters.indigo.ca (Canada)

paddyfield.com (Hong Kong)
alibris.com
booksamillion.com
bookshop.blackwell.co.uk (UK)
pickabook.co.uk (UK)
powells.com
proxis.be (Belgium)

Release Date: August 2nd, 2004
ISBN#: 1-4137-2518-X
Format: 50% recycled paper
Page Count: 192
Dimensions: (inches) .44 X 5.5 X 8.5
Retail price: $19.95(US)
Available directly from:
Publish America Inc.
PO Box 151 Fredric, MD 21707
http://www.PublishAmerica.com
Phone: 1-301-695-1707
Fax: 1-301-631-9073

Book Reviewers can request review copy at: support@publishamerica.com
PA offers school/retailer bulk order discounts.

Wholesale purchasing:
Retail, Library, and School orders:

Publish America: Phone 1-301-695-1707 www.publishamerica.com

Ingram: Phone 1-800-233-8467 (Canada) 1-800-937-8200 (set up an account) 1-800-937-0152 Website: www.ingrambook.com

Baker & Taylor: Phone (800)775-1800 or (704)998-3100 Headquarters: 2550 West Tyvola Rd. Suite 300 Charlotte, NC 28217 Website: www.btol.com Email: btinfo@btol.com

Brodart Co.: Phone (USA & Canada) 1-800-233-8467 (International) 1-570-326-2461 Fax: (570)326-1479 Email: bookinfo@rodart.com Website:www.brodart.com or www.brodart.ca (Canada) Headquarters: 500 Arch Street Williamsport, PA 17705

Gardners Books: UK's largest book wholesaler. Website: www.gardners.com

Ottakars: (UK) - special order. Website: www.ottakars.co.uk

 

Press Release - Sample Articles

Frequently asked interview questions - The Authors

Sample Articles

Reduce Waste this Christmas (368 words)

--Begins--

Christmas is responsible for more waste and consumption than any other holiday. North American's trash increases by 25% over Christmas - which equates to 25 million extra tons of garbage going to the landfill. By recognizing the incredible waste that is generated the urgency to do something becomes apparent. A truly useful or environment friendly gift is a better ecological choice. Here is a brief list of ideas to inspire you.

  • For the homeowner - thermostat control that automatically turns the heat down at night. A low flow shower head attachment. A draft cozy (placed in front of doors to prevent drafts) and tubes of caulking or weather stripping. Dimmer switches or compact fluorescent bulbs. Hot water tank and hot water pipe insulation kits.
  • For the gardener - subscription to an organic gardening magazine or a membership to a seed organization. Bird, bat and butterfly houses, baths and feeders - or the patterns to build them. A composting worm bin or a membership with an environmental group.
  • Tickets to a performance, restaurant gift certificates or services such as lawn care, diaper, cleaning, music lessons, exercise or dance classes, tune-up or tire rotation services - all support local business.
  • Dehydrated, canned or preserved foods make excellent gifts. Frozen dishes are treasured by those that find cooking tasks cumbersome.
  • Brazil or cashew nuts as they promote a living tropical rainforest.
  • Books (i.e. Trash Talk).
  • A reusable coffee filter and whole organic coffee beans.
  • If you choose to purchase electronics, consider those powered by solar or rechargeable batteries.
  • For holiday photo memories using a digital camera and getting pictures put on CD's reduces chemicals, paper and cost. Choosing 36 exposure film rolls reduces packaging and waste.
  • Consider purchasing a live tree. At the end of the season, donate it to individuals, the city, schools or parks. Plant it in your own yard for privacy, shade or erosion control.

-- Written by Dave and Lillian Brummet based on the concept of their new book Trash Talk, a guide for anyone concerned about his or her impact on the environment, that offers useful solutions to reduce waste and better manage resources. http://www.sunshinecable.com/~drumit

--Ends--

The Valuable Individual (413 words)

-- Begins --

How can we, as individuals, participate in waste management? Because some of us are so overwhelmed with Earth's problems, we feel that our contributions have no real consequence in the end. For others, social barriers can be an issue. A lady we once knew confessed that she did not want to be seen buying used items or being concerned with power use. She was worried people would see her as cheap - a scrooge - when the family was so affluent. Yet, she was very careful to be seen with recycling bins out on the curb on pick-up day, because that was thought to be the thing to do socially. Now is a good time to put an end to these negative thoughts and feelings of false pride. Waste reduction is not about ego - it is about the health of the planet and of our nation.

Communities would be wise to look at Nova Scotia's waste reduction success and try to emulate it in their area. With the highest waste reduction rates in Canada, Nova Scotia has reduced landfill contributions by 46% - saving about $31 million per year - simply by making the most of the organic and recyclable materials. Curbside recycling service (Blue Box) is available to 99% of its residents and 76% now enjoy curbside organic service (a.k.a. Green Box).

With better management of organic and recyclable waste, we will find we do not have to put the trash out as often because the odors and volume are greatly decreased. As a fiscal incentive, many garbage collection companies offer discounts to homes with reduced waste.

We can also help the waste management industry run more efficiently. For instance, when only full garbage bags and Blue or Green boxes are put out on the curb, the garbage truck does not have to stop as often and burn fossil fuels inefficiently while idling. (Incidentally, vehicle idling is responsible for 3% of the air pollution problem.) Similarly, by collapsing boxes before recycling we are ensuring that space is used more efficiently, thereby reducing the number of bins needed for transporting materials.

Recycling, alone, has a huge impact on the environment. A study of a 100-unit apartment building practicing maximum recycling found it would save 21.93 thirty-foot trees, 26.86 cubic yards of landfill space, 8,389 kilowatts of electricity, and 77.4 pounds of air pollution in just one year!

So you see, these seemingly small choices and efforts towards waste management really do make a difference.

-- Written by Dave and Lillian Brummet based on the concept of their new book Trash Talk. The book offers useful solutions for the individual to reduce waste and better manage resources. A guide for anyone concerned about his or her impact on the environment.

-- Ends --

 

 

Clean Vacationing (409 words)

-- Begins --

Admit it. When the sun is out and you are at your favorite campsite or cottage on the lake the last thing you want to do is spend a lot of time cooking a meal. Often, when vacationing, the lure to purchase instant foods is strong. Unfortunately, these convenience foods often come over packaged usually including some type of plastic. As we can see when we come across trash in the wilderness, the plastics tend to linger the longest - other than maybe glass and metal. Nothing ruins the feel of a pristine, natural area more than a bunch of garbage. Numerous studies prove that tourists return to an area primarily for its cleanliness and greenery. In this era where the economy has come to rely more on tourism, cleaning up is truly a benefit for the community.

We soon realized that walking by these messes and complaining over such disrespect, we were behaving not much better than the polluters who left it. Now when we hike we pack a supply of plastic bags (grocery bags work well) to clean up as we go. Often we earn up to $10 in returnable bottles and cans in the process.When you take a bit of time to clean up some trash not only do you have a better trail or beach to come back to, you have helped to make it safer and nicer for the next user. This simple measure just might influence others to keep it clean, as well.

When on the water with the canoe we also clean as we go by diving for garbage below the surface using a mask and snorkel.It is amazing the finds we have from these excursions under water. One of the first times we did this, we found an expensive diving mask in about 30 feet of water - enough incentive to continue this practice! We have found antique bottles, jewelry, fishing lures and reels.

It feels very good to clear up a beach of shards of broken glass hiding just below the surface before an unwary swimmer splashes into it. It does not, however, feel as good to find a large fish hook by imbedding it in the bottom of your foot. Take heart in knowing you have done a good thing as your expletive echoes off the far mountainside. Imagine an innocent child stepping on that hook instead of you and decide if it is worth taking the time...

-- Written by Dave and Lillian Brummet based on the concept of their new book Trash Talk. The book offers useful solutions for the individual to reduce waste and better manage resources. A guide for anyone concerned about his or her impact on the environment.

-- Ends --

 

 

Press Release - Sample Articles

Frequently asked interview questions - The Authors

Frequently asked interview questions

Trash Talk: its beginnings and concept…

Question:
What inspired you initially to begin your Trash Talk venture?

Answer:
a)
Both of us come from families with very inventive parents whose reuse ideas were a part of everyday life. We ourselves have been doing what we can to reduce and reuse our own household waste and as writers felt a need to share these ideas with others. It just so happens that a large uprising of zero waste initiatives is present for a book of such content to be quite timely.

b) As a society, we are bombarded with negative information about the environment and our resources constantly. Feeling powerless because we cannot afford to donate cash or time to a cause, we begin to feel overwhelmed by the immense environmental problems our world faces. Psychologists know that simply performing one positive action helps to define a positive outlook on life and will inspire further participation from the individual.

Trash Talk focuses on ways the average person can make small changes to do their part for the Earth. We encourage our readers by showing how their efforts make a difference to their community and their own pocket book.

Question:
How long did the Trash Talk column run?

Answer:
The articles began in 1999, and were published for about 4 years. For the last couple of years, we have focused all our energies towards compiling the articles into a book that matched our expectations and the publisher's deadline.

Question:
Why the title?

Answer:
We talk about trash so we simply called it Trash Talk. It was an eye-catching title for readers of our column, so we kept the title for the book.The concept of the book is to reduce, reuse or recycle items that were formally destined for the landfill. The idea of refusing to buy products with excessive packaging is another key element discussed. You are sending a powerful message to manufacturers when their sales figures decrease.

Question:
What kind of book is Trash Talk?

Answer:
Firstly, Trash Talk is meant to inspire participation from the individual in easing the world's environmental strain. The entire book is focused on bringing the reader inspiring facts, useful ideas, and a real sense of hope. We show how recycling benefits us all and discuss how the 4-R's of waste management are implemented. By treating waste as a resource, the reader will save money and better the environment.

Question:
Where is the likely readership? What type of person would be attracted to this book?

Answer:
Anyone that creates waste, that likes to save money and who would like to lessen their personal impact on the environment would get something very useful out of this book.

Anyone who is feeling overwhelmed or depressed about the state of the earth can find some comfort in our pages. Individuals and businesses will learn how to save money and time. Our financial consultant tells us that if people could find a way to save just $7 a day they could contribute to their retirement monthly. We show people how to accomplish this simply by improving their waste and resource management.

Question:
What is the sales potential of the book? What are the interests of the book?

Answer:
Zero Waste initiatives are gaining popularity in communities across North America. Education systems are teaching recycling and environmental sciences in their curriculum. And, the last time we checked, the landfills were not getting any smaller. It is in the best interest of all of us on this planet to make it as healthy and non-toxic as possible in order to remain. With this in mind, we felt it was vitally important to have this book published, aiding communities in their waste reduction efforts.

Question:
What makes this book unique?

Answer:
Trash Talk is about implementing the Refuse-Reduce-Reuse tactics first, in that order, before even considering recycling. In this, we are not trying to pronounce that recycling is a negative approach by any means - more a final solution when all other options have been considered. By taking matters into our own hands we can ease the burden that is upon the recycling industry, decrease our own household costs and help preserve our resources.

In all our research, we could find only four, or five, books on this subject throughout North America. Most of these are regionally based and were written up to 10 years ago. We have written Trash Talk for a wider, North American audience. We included a list of over 140 magazines, Internet sites, books and reports that were used in the writing process, as well as providing statistics throughout the book. It is focused on providing the reader with a sense of hope and the knowledge that their actions have a direct impact on their own pocketbook as well as the health of the community. In fact, many chapters close with a list of the direct benefits attained by taking the suggested actions and the chapters can be read in any order.

Question:
Why should anyone care?

Answer:
We think it is vital that people recognize the volume of waste generated in homes and businesses. Each bag sent to the landfill increases municipal costs and the need to create new landfill space. The ideas in this book will help individuals and businesses to not only manage their waste and resource consumption, but also purchase less.

Our topics are not complicated and do not require unusual skills or tools. Every one of them was successfully employed by either ourselves, or someone we know.

We show readers how to turn their yards into organic, wildlife paradises. Individuals will learn how to increase the value of their real estate. Employers will learn new ways of decreasing sick days and increasing staff production. Communities will learn how to reduce smog and waste issues. Each - and every one -of these things we just mentioned can have a huge effect on the financial state and health of people within our communities.

Question:
What makes this book enjoyable?

Answer:
The hands-on reuse ideas make it easy to start right away with simple projects around the home or office that make a difference. The positive approach gives the feeling that there is hope and that no matter how small you start it is just that - a start. In no time the inclination to look at anything twice before discarding it will be a reflex action.

Trash Talk has provided a voice for many friends and family's personal reuse experiences. It is a source of inspiration to participate from the ground level. Because readers learn of the direct benefits of each action they make, we hope they will find the courage to further their management journey. This book could very well be one of the best tools for individuals and businesses to meet Zero Waste goals.

Question:
What is the best way to get started in recycling?

Answer:
Returnable bottles and cans are probably the easiest to begin with, and have the additional incentive of receiving money for bringing them to the depot. All office paper, envelopes, cereal boxes, newspaper and junk mail can be put in one box and taken to the depot. Cardboard is also easily recycled. However, not all glass is recyclable. Very few depots accept ceramics or drinking glasses. Because mixed glass is less valuable than separated colors, many depots require glass to be sorted by color. Tin cans and aluminum foil can be put in another box. Labels on jars and cans are also recyclable.

It is easiest to start recycling these resources. When the family becomes used to these, they can consider recycling plastics, metals and many other things. Recycling is the first step in taking responsible measures to deal with our waste problems.

Question:
Do you have outlets for all your recycled items?

Answer:
Most communities have big recycling bins, reuse centers and take-it-back programs available for the public. There are differences in each depot. For instance, some require labels to be taken off cans and bottles - others do not. Some accept all rigid plastics from #1-#7 - others accept only translucent milk jugs. It is important to become familiar with local depot requirements because the wrong thing can ruin the whole bin.

Question:
How does one "save time and money"? Provide some examples of how reuse works.

Answer:
a)
Even before recycling, a plastic container can be reused for various storage means numerous times. This means the container is not going to the landfill, contributing increasing municipal costs and loss of land. The individual saves money by not purchasing a storage container.

b) Consider the kitchen sink, where there is a vast volume of wasted water. Rather than running the tap when cleaning vegetables, use a bowl of water. Later, reuse it to water outdoor plants. Reusing water from rinsing out the coffeepot for outdoor plants, the compost or lawn is something we do all the time. Rich in nitrogen as well as some trace minerals, it should be diluted by filling the pot with water before using. Choose a different group of plants every day and you may find you no longer have to water them with the hose. Cooking water (i.e. noodles) can be used in the same way - just let it cool first. Or, to kill weeds, pour the hot liquid directly on the plant. All of these water sources contain extra nutrients for your plants.
After meals, scrape your dishes into the compost bucket before rinsing. While rinsing, place other soiled dishes, jars and utensils underneath while you work; it will begin the presoaking process - reducing labor and water use. Anything caught in the sink basket can be contributed to the compost, too.

Save about 5 gallons of water per washing by doing dishes in a few inches of hot soapy water. It may seem funny to do this - but by turning the hot water tap on to rinse the dishes into the sink, the level will slowly increase and will maintain a hot temperature. No second sink needs to be filled for rinsing.

In the winter, the water from washing or soaking dishes should be left to cool. This way it releases its valuable heat into the home, rather than the sewer. Dishwashers, that are not built-in, allow reuse of the water for pre-rinsing heavily soiled dishes because they drain into the sink. The water can be trapped in the sink, or a soiled pot, where the heat is slowly released into the home, saving energy costs in the winter. Of course, the opposite applies in the summer, when extra heat is not desirable.

Very hot water is not always necessary for all washing and rinsing needs. Usually, by the time we are finished washing our hands, the water is just beginning to warm up - so really, all we have done is heat up our pipes. When washing hands, turn off the tap while lathering.

Now, if you measured the amount of water saved each day by those simple methods we just described - there would be dozens of gallons of pure, drinkable water left untouched in the reservoir. By reducing hot water consumption, our energy bills are a little bit smaller. All this, just from the kitchen sink!

Question:
Where is the book available?

Answer:
The book can be purchased from any local bookstore or requested at the library.

Or on-line at:
publishamerica.com

borders.com
barnesandnoble.com
chapters.indigo.ca (Canada)

paddyfield.com (Hong Kong)
alibris.com
booksamillion.com
bookshop.blackwell.co.uk (UK)
pickabook.co.uk (UK)
powells.com
proxis.be (Belgium)

Booksellers, Library and School orders:

Publish America: Phone 1-301-695-1707 www.publishamerica.com

Ingram: Phone 1-800-233-8467 (Canada) 1-800-937-8200 (set up an account) 1-800-937-0152 Website: www.ingrambook.com

Baker & Taylor: Phone (800)775-1800 or (704)998-3100 Headquarters: 2550 West Tyvola Rd. Suite 300 Charlotte, NC 28217 Website: www.btol.com Email: btinfo@btol.com

Brodart Co.: Phone (USA & Canada) 1-800-233-8467 (International) 1-570-326-2461 Fax: (570)326-1479 Email: bookinfo@rodart.com Website:www.brodart.com or www.brodart.ca (Canada) Headquarters: 500 Arch Street Williamsport, PA 17705

Gardners Books: UK's largest book wholesaler. Website: www.gardners.com

Ottakars: (UK) - special order. Website: www.ottakars.co.uk

Question:
Do you have a Web site for people to contact you?

Answer:
Yes, the URL is www.sunshinecable.com/~drumit

 

Press Release - Sample Articles

Frequently asked interview questions - The Authors


The Authors

Who they are and what influences them:

Question:
Who are Dave and Lillian Brummet?

Answer:
We are Canadian writers that reside in the south central interior region of British Columbia also known as the Boundary Country. Our articles have appeared in various magazine publications, including Country Connection, Iskra, Openminder and Seeds of Diversity. A passion for gardening, cooking and pristine wilderness is the inspiration for our work.

We are members of Seeds of Diversity, the Recycling Council of BC, Granby Wilderness Society and supporters of the Canadian Wildlife Federation. We live in a small comfortable home and have a large 10,000 square foot garden. Obviously, we like to grow most of our own food. Saving seed from non-hybrids is an educational hobby with positive results like participating in seed exchanges with fellow gardeners and saving rare or threatened species from extinction. We enjoy feeding our friends and family and donating seeds to low-income gardeners, but it is also a wonderful feeling to walk into community food banks with bags of fresh produce for the needy.

Our very best friends are our pets - Skylo, a 3-year-old dog, and our two indoor cats Indika (10-year-old) and Akasha (4-year-old). All of which were rescued animals and they are all fixed. We love them dearly and receive adoration in return. All of them are great hunters, keeping our home free of undesirable insects and crumbs.

Question:
Where did you grow up?

Answer:
Dave was born and raised in Kelowna, British Columbia. Though Lillian was born in Lone Pine, California, she spent time in Nevada, as well as the North West Territories in Canada. We met in Kelowna in 1990 and moved to Grand Forks in 1999.

Question:
Was writing and reading a part of your childhood?

Answer:
We are both avid readers. Lillian's family used to read the Lord of The Rings series and the Little Britches Series together when all the children were young.

Dave's dad is a very talented writer and often read comedic bedtime stories to the boys at night. Dave was a bookworm at an early age with the schoolbook clubs being a vast source of material.

Question:
Who were your earliest influences and why?

Answer:
Lillian was influenced by two teachers. An elementary teacher gave her special attention for a story about a sad elderly widow who dressed in colorful, flowered clothing in an effort to brighten her day. The teacher said she had never seen such writing from a student. A high-school English teacher, Mr. O'Connor, encouraged her as well.

Dave lists Robert Service, Robert Heinlein, Neil Peart, and Rick Van Horn as some of the many writers that have influenced him. As an early inspiration, he recalls in fourth grade a short story that received compliments from his mother and aunt. He is currently re-writing that same story that started it all...

Question:
Who are your role models?

Answer:
We have so many. Bruce Cockburn, Sting, David Suzuki, Mickey Hart, our parents... we are inspired by people who use words as a powerful tool to make a difference and those who's quiet hands-on work benefits us all.

Question:
Why do you write? How long have you written?

Answer:
7 years ago, Lillian received injuries from a vehicle accident that required her to retire from her business "Incredibly Clean". At the time, Dave was taking a correspondence writing course. He had written several short stories and had dreamed of becoming a writer for some time. Lillian began taking the course as well. When our articles sold, we realized that a career was possible and began our journey. We wanted to make a difference in what we chose to do in life, and writing, for us, is a tool to do just that. We write about living lightly on the land, gardening, food, enjoying wilderness, re-use, alternative agriculture and many other things.

Question:
When did you know that you wanted to be a writer?

Answer:
Always. Both of us have written as a hobby long before deciding to go professional. We decided to change our focus on life and do what we really believed in, not what society or other influences depicted. We wanted to make a difference by discussing issues that mattered and giving people a sense of hope. Dave, by the way, is very good at writing with humor - which is a healing tool as well.

Question:
What was the last book you read?

Answer:
The last two books Lillian read recently were:Hawkwood's Voyage by Paul Kearney and The Verdant Passage by Troy Denning. Dave has been at The Manhattan Hunt Club by John Saul and Atlantis Found , by Clive Cussler


The World of Writing: what experiences face a new author…

Question:
What was it like as new authors in the publishing world?

Answer:
As free-lance writers of informative articles, we had no prior experience with book publishers. We did a lot of research and were aware of some basic contract and publishing procedures, yet there were many things we were not prepared for. For instance, there was the book cover design to conceive of - which our good friend Brian McAndrew created. The back cover text had to be developed, an author's bio written, photos to have taken and lists of nearly 2 hundred contacts to sort out. The marketing research took weeks to do, but it resulted in a 12-page plan to ease our way. Then there were formal things like dealing with the Library of Congress and Copyrighting. For instance, copies of the book had to be sent to the Library of Congress at our expense. There are rules to be aware of as well. The rights for free use (using quotes from other people) is so gray that we opted out of including this kind of text. Unfortunately, that meant more editing. We were disappointed because there were some very good quotes that would have added a great deal to the book.

Question:
What were some publishing experiences or unexpected turn of events?

Answer:
While Lillian was browsing the Internet looking up information on other publishers, she came upon Publish America's website. It inspired her to send a query in on the spot. Within 3-days we received a request for a sample manuscript. Now, these publishers only accept 20% of the thousands of queries that cross their desks, so we were excited to have such a good response in a very short time. Unfortunately, we were also relocating our home from one part of town to another, finishing a garden year and working as well. Time was short and stress was high. We got that sample manuscript off in a timely fashion, however, and we received an acceptance within a few days. The heady sensation of signing the 7-year contract flew by us in a blur.

Question:
What time and resources do we put in for promoting the book?

Answer:
Every day we put in 2-6 hours into some aspect of the book. The Internet has proven to be a powerful tool where an immense amount of information can be found from newsletters, publishers, forums and authors. Every on-line communication we have is an opportunity to plug our book by simply attaching an auto signature. We developed promotional materials (flyers, mini-posters, large posters, bookmarks, labels) and, of course, galleys and sample packages for editors and booksellers. Most importantly, we had a great website built for us by Brian McAndrew of Beyond Graphix.

Question:
What did you learn in researching the book?

Answer:
We thought we were committed to the concept of the book in our lives, but when researching and writing this book we found we became much more motivated, more committed and more informed.

Question:
As a writer, what have you learned about staying organized or motivated?

Answer:
Having a plan of action for every project is vital. Every project should have an outline starting from the title through to the end. There should also be a market plan laid out. Who are you marketing to? How you are going about it? What will you do first? These are the most important tools of a writer. Most people think of a writing career being one where you have lots of leisure time and creating with words. On the contrary, most of the time is spent marketing and organizing projects. For instance, we might write an article and query it to a market. That market may take a few days to get back to us, but it may also be as long as a year before we hear from them. That article is idle and we do not get paid until after it is published. A writer must have hundreds of pieces of their work at various stages of writing and marketing at one time. They need to know where it is and its status, at a glance. We use the Excel program to take care of this. For the book, plans were indispensable. The market plan alone is a book in itself and will take us years to complete. That is normal, actually. A writer must spend much of their time promoting the book for years after publication in order to keep sales happening. Unfortunately, promotion and writing time are unpaid hours in the meantime.

Question:
When do you write?

Answer:
We work as a team. Mostly, we write separately and then conglomerate our work later. Because we share one computer, this can be a bit of a juggle. Dave works shift work so when he is at work or sleeping Lillian will use the computer to research and promote.

Question:
What is your professional background?

Answer:
Dave and Lillian began their (paid) writing career working as staff writers at Openminder Newsletter where they experienced the harried pace of getting several articles and even feature or interview articles ready for a by-weekly deadline. It was our start in the writing world and plunged us head-first into the community, interviewing unique and enterprising people. The concept of Trash Talk was already developed and this market snatched up the column immediately. When Openminder closed shop, we started a free-lance career. Our articles have since appeared in a variety of magazines including Seeds of Diversity, Country Connection and ISKRA.

Question:
Have you won any awards or contests?

Answer:
Yes, Dave has recently won first prize in the Nature category of BC Cottage Magazine's 2004 Photo contest. Lillian has won several editorial awards for her poetry and has had her work published in 5 hardcover anthology books of poetry through contests.

Question:
What is the goal for the next book?

Answer:
Our next book might be the cookbook we have been working on for more than 8 years...

Question:
What is your current project?

Answer:
Currently, we have a few articles queried out and some poetry as well. Other than marketing the book and managing work that has already been written, we are taking a break for a few months. Our business, Drum-it Percussion is in it's peak during the summer months - so we will be spending our time giving lessons, workshops, performances and building and repairing instruments.

Question:
What is the most important lesson in your writing career?

Answer:
Research. If you know something is coming up, research it and make a plan of action well ahead of time. If we did not start the market plan and develop a plan of action and estimated schedule soon after finding out the manuscript was accepted, we would have never been ready for the myriad of work ahead of us, much of which is time-sensitive. Doing it right is essential - there is but little chance to make an impression with a reviewer, reader or publication. Even with the best of preparation you will be caught off guard or unprepared. Don't sweat it too much if you make a mistake. Think of it as a lesson.

Question:
Have you any advice for new writers?

Answer:
We hate to sound redundant, but again, do your research. Join forums and research the previous messages for several months ago. You will find many novice questions are thoroughly answered with many different people contributing ideas and opinions. Always research your market and query them in a professional manner before sending a finished product.

Press Release - Sample Articles

Frequently asked interview questions - The Authors

contact us - all rights reserved, Drum-it Percussion